Clarifying the Path Forward for Affinity Packaging
We are aware of recent speculation suggesting that Affinity Packaging has ceased trading following our entry into a Company Voluntary Arrangement (CVA).
Let us set the record straight: nothing could be further from the truth.
Our decision to enter a CVA represents a proactive and strategic step. One that positions us for long-term growth and resilience. This is not a retreat, but a deliberate move to strengthen and future-proof our business.
Affinity Packaging has always stood for more than just carton manufacturing. We are innovators at heart. A fact recognised when Printweek awarded us Innovation of the Year: Packaging for our compostable carton solution developed in partnership with Swizzels. This accolade is not merely symbolic; it affirms our unwavering commitment to sustainable, forward-thinking packaging solutions, even in challenging times.
While rumours may circulate. Some perhaps driven by competitors seeking to undermine our progress. We remain focused on what truly matters: investing in our future, supporting our talented team, and consistently delivering quality and reliability to our customers and partners.
To our valued clients and suppliers: thank you. Your continued trust and support are the true measure of our success and resilience. We deeply value these relationships and the role you play in our journey. Affinity Packaging looks forward to nurturing our existing and new partnerships in the near future.
And to the dedicated team at Affinity: your resolve and professionalism during this period of restructuring have been exceptional. We are emerging from this chapter stronger, leaner, and more agile. Ready to embrace the opportunities ahead.
As for those seeking to distract or diminish our progress, know this: we remain focused on what counts; innovation, sustainability, and service. We’re not slowing down. On the contrary, we’re just getting started.
Stay tuned! Affinity Packaging’s future is bright, and we’re moving forward with purpose.
